GEOrank / Sample audit

We audited our own website. Here is what changed.

Two real GEOrank audits of stainaz.com.au, two days apart. The readiness score is an AI-generated estimate of how ready a site is for AI search, not a ranking in ChatGPT or any other assistant. Both the website and GEOrank changed between the audits, so this page shows each change and what the scores can, and cannot, tell you.

Before · 2 November 202656/100
After · 4 November 202671/100

+15 points, AI-estimated readiness. Same site, same scoring version.

Score by pillar.

PillarBeforeAfterWhat moved
Content clarity15/2523/25 +8“Direct Q&A patterns” and “FAQ sections present” moved from fail to pass.
Authority signals12/2512/25No change. “Author bios with credentials” still fails; external citations remain uncertain.
Technical markup14/2018/20 +4Schema and sitemap/robots.txt moved from uncertain to pass, both measured from the page HTML in the later audit.
AI visibility12/2012/20No change. All four checks remain uncertain.
Content freshness3/106/10 +3“Long-form cornerstone content” moved from fail to partial.

What changed between the audits.

On the website

  • 2 NovSearch descriptions and structured data for GEOrank, the Data & ML Platform and Market Intelligence.
  • 3 NovFAQ sections with FAQPage structured data on every venture page.
  • 3 NovA dedicated FAQ page, linked in the main navigation.

In GEOrank

  • 4 NovGEOrank began reading each audited page’s raw HTML for schema, meta and Open Graph tags, robots.txt, sitemap.xml and llms.txt, instead of relying only on the model’s reading of a text view.

Reading the result honestly.

  • Content (+8) lines up with the FAQ work. The two checks that flipped are the ones the new FAQ sections address. It is still one before-and-after pair, not proof of cause.
  • Technical (+4) is mostly better measurement. The schema and sitemap were already live on 2 November; the earlier audit could not confirm them and marked them uncertain. Reading the raw HTML settled them.
  • Authority and AI visibility did not move. They depend on off-site work: citations, community mentions and credible, named expertise. That is the next job.
  • Small changes are noise. Nine audits on 2 November scored between 54 and 60 while both the site and GEOrank were being changed that evening. Treat a few points either way as variation.

What the latest audit still flags.

Named author bios with credentials, external citations and backlinks, comparison and case-study content, and evidence of AI assistants citing the site. The GEOrank comparison page is one response; the rest needs real people, clients and results, so it will come when we have them.

Visit GEOrank

Source: two saved GEOrank reports for stainaz.com.au (2 November 2026, 10:03 UTC and 4 November 2026, 01:33 UTC; scoring version 2), and the dated change history of this website and of GEOrank. Scores are model-generated estimates of readiness. They are not observed rankings and do not measure ChatGPT, Gemini or Perplexity directly. Stainaz owns both the site and GEOrank.

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